Surreal - the cereals - apparently teamed up with Hanx - the condoms for a double ad (for Valentine's that is!), one is "great for spooning" and the other is "great for forking", will let you guess which is which har har. Kidding aside, obviously this is a great media placement for both brands. All of this brings me to a throwback from 2007 in Lebanon, where Cyberia and Warde both had the same agency (Leo Burnett) and did crossover panels whereby the Cyberia ad jumped over the Warde one. This was another media buy play... Not quite the same but not too far either.