Saturday, February 10, 2024

Exotica does Valentine.... The mighty has fallen

Wow, Exotica has an ad for Valentine's (saw it on Linkedin, so maybe I this is some watered down version). OK, I was not impressed. Just to remind you when H&C (at the time without Leo Burnett) launched Exotica in the 80s it was one of the first ads with a clear positioning "plante la joie" (plants happiness). And Exotica managed hit after hit for all possible occasions (mother's day, Easter, back to school, etc....). So for them to end up with this lower tier ad is a bit baffling. Still, below are some of the ads for Valentine they came up with the past: