Thursday, November 9, 2023

Domo - let the hot chocolate season begin

Domo seems to be serious. So serious they are introducing an incalculable number of flavors for their products and letting everyone know about it. Not that the campaign is sexy or anything but it is widespread and it does what it says on the tin - many, many flavors of the hot chocolate is now available. Interestingly my first reflex was to dismiss the ad as "overdone". The art direction is all over the place and there are too many conflicting messages on it - 38 cal per cup, 13 flavors, light, hazelnut, new flavor. But also, on second thought, whereas the ad is all over the place, it did make me look and now I want a Domo hot chocolate cup. See? It worked.