Saturday, September 9, 2023

Malik's bookshop goes back to school.

Hmmm not sure what Malik's was aiming at, but his whole campaign centers around "mahlouli" which is Arabic for "settled" or "the result is done". The idea is no matter what the question is this is the answer because - either they have ChatGPT or alternatively they sell the books for it (with answers in tow I presume). There is even an English version which honestly does not work at all. The back to school campaign are very very meager this year (as with everything else in the market) so at least Malik's tried.