Tuesday, August 1, 2023

Ksara does a good ad for Army Day - and yet am ambivalent

Ksara has been doing excellent ads with the help of Mink - their army day leaves me a bit... ambivalent though. Is the ad good? Yes. It used the bottle corks to create the illusion of a "barricade" which the headline "we are all your barricades" supports for further explanation. Is it on-brand? Yes, because it is tough to use brand elements inside advertising for other brands, something done in brio in this one. But.... something about the ad is bothering for a full generation of people - like me - and in a country where we have lived successive wars and traumas there is something very "triggering" about the ad. I could be stretching it perhaps, but seems other people who saw the ad feel the same way.