Well, June 21rst is usually known as "fete de la musique" et despite everything Beirut is celebrating it.
Almaza jumped into the pool with it own ad - which pity, could have been a full campaign (how hard was it to do a drum kit with the front being an Almaza cap, or a guitar morphed into a bottle, or maracas made from an Almaza tin can, but I digress.
I do like the visual quite a bit, which is why I implied the idea of campaign.
The line? "Faites de la musique" (do musique instead of "fete" meaning party or commemoration) has been used and re-used and re-re-used. So it was a missed opportunity there to be honest.
What Almaza is losing in creativity at times it is just making up with persistence.