Tuesday, May 2, 2023

Johnnie Walker goes out with all guns blazing

Johnnie Walker is out with a vengeance. With some very good copy in tow.

So voila, the once ubiquitous whisky, whose bottle can set you back 20.38 USD (which is innocent enough money until you realize it is humongous for the average whisky-consuming Lebanese!) is now back in full force.

I saw no less than 3 variations of the campaign all of them leading to this website (here) which yes, requires your birthdate to be able to access it. The website points to shops selling the brand on the Lebanese territory, along with the customary cocktails section and what not. 

I repeat, the copy is very impressive. This could be however, an international campaign despite the website giving Lebanese shop addresses.