Thursday, April 6, 2023

Lurpak goes Easter

Lurpak, one of the most famous butter brands in Lebanon, has gone Easter.

Why? Because of Maamoul of course.

In case you don't know Maamoul, it is the traditional Easter cookie in Lebanon.(see here). A lot of households would depend on pastry shops to do the sweet and buy it outright, but with the prices gones stratospheric, the option to do it home-made is (re)prevailing. I say (re)prevailing because this used to be the norm long time ago.

Still, it is a testament for Lurpak as being one of the main butter brands in Lebanon to riff on their selling line (Good food deserves Lurpak) to go "Easter deserves Lurpak".