Saturday, February 18, 2023

My article about 2022 ad scene published in ArabAd

Cover by Mink for the Lebanon issue of ArabAd (February 2023)

A recap of 2022 in the advertising scene for ArabAd, please see it here. A very long and exhaustive article about where advertising stands. Sadly we got too many delusional answers, a lot of them had to be either discounted or heavily edited. It was Ogilvy who said "the consumer is not a moron, she's your wife", substitute that with "the journalist is not a moron, he's your Tarek" and you get how outlandishly positive some of the contributions were when the market is totally in the dolldrums. Still, we managed to construct a very even-handed article. Much props to the editor of ArabAd Ghada Azzi for working under such conditions and still being able to turn out a magazine and a website.