Ah yes, what's with everything happening in Lebanon Valentine's Day is really not on the foreground. Still, here we are, the day that everyone used to throw their two cents in as advertisers (basically just adding a heart to their product!) is now as silent as - any other day mind you. Which makes the effort from Ksara even more worthy and visible considering it is - gasp - subtle... Yes, it's at the bottom of the bottles! OK, the copy could have been done without truth be told (to hear this from a copywriter is a lot I know, but even I know when to shut up - simply because the visual says it all!). Considering they earned the best ad of 2022 in my book (here) that's a good start for the brand for 2023.