Wednesday, January 4, 2023

Beirut Beer - the ad that fell through the cracks.

OK, so I was kind of mad at Beirut Beer for their blatant Almaza redo (here) but they earn extra points by doing a great "don't drink and drive" ad for the end of year celebrations (sorry this fell through the cracks and only noticed it beginning January). Of course the smartness of the ad is that it immediately refers to the beer dispensing machine, which reverts automatically to the brand itself (smart move, cannot stress it enough as to how difficult it is for brands to insert their line of business in ads) and this then becomes a "gun" (drinking and driving is a bit of a Russian roulette)... Again, a smartly done ad indeed. Sorry did not spot it on time.