Friday, December 30, 2022

Chateau Kefraya, an ad drowned by its review

I know my photo is not clear, but then again so is the ad. I saw it about a dozen times today, and every time I thought "Oh this Robert Parker Jr guy seems to have a new alcohol on the market" so much his name, his review ("the overachiever") actually dwarf the brand name on the bottle. After much soul searching it turned out to be Chateau Kefraya. But of course it was also deflating to eventually realize that the guy's review of the wine eventually cannibalized the bottle and its name which is counter-intuitive if you ask me. If the wine is an "overachiever" on billboards, this turned out to be underachieving.