Ah I am a bit surprised not more brands jumped on the World Cup bandwagon, but then again what's with everyone slashing budgets on all fronts I guess World Cup was among the casualties. Which makes the Castania Nuts ad a bit of a rarity. "The game is tasteless without Castania" - now "tasteless" or "ma elo ta3me" also translates as "boring" in slang Arabic. So it's two birds in one stone. Now do note that Castania and accompanying drinks (I am thinking of beers actually) which normally accompany football matches for Lebanese are now exorbitantly expensive as a combo - so it's not like every other Lebanese is munching on nuts and jugging beer and watching the football games.