Saturday, July 30, 2022

Oreo celebrates Pakistan's 75th anniversary

Ah, so Oreo has jumped on the celebration of Pakistan's 75th anniversary with a special edition wrapping. The Oreo has been dipped - har har - in a special mould, and - the touch I really like best - is how they wrote PAK15STAN - get it?

Well, most times brands celebrating special events are a total miss, but few pull it off. The secret of course is how to tie your product to the event without making it superfluous or uncalled for. But this one seems intrinsic. If you want a similar example go back to the Ksara Independence Day ad in 2019 (here).

But of course for every hit there a thousand misses. But this one works!