Monday, July 11, 2022

Audi A8: A beautiful ad where easy does it.

The new Audi A8 - to begin with see the ad here.

As you can see, nothing happens in the ad.

As in - no tie in with influencers, no mention of this or that celebrity, no correlation to the local habits/religious feasts/tribal events, no salute to the country. 

Nothing. Just beauty shots and close-ups of the car, its gear, its electronics, its lights, its design, its leather seats, and a final call-to-action "reserve yours" - with the "Vorsprung durch technik" wrapping everything in the end (which honestly, as a selling line, remains soooo cool with every year that passes by).

See? One did not need all this complexity to market a car. Heck, I am not even looking for a car and yet I have seen all the ad because I loved it.