Thursday, June 16, 2022

New Lebanese gin and vodka named after endangered species

How about a naming branding/masterstroke?

Leave it to Mink to come up with incredible names for two varieties of gin and vodka which are locally produced in Lebanon by Double Shake. Their thinking was oblique to say the least. The two most endangered species in Lebanon are the Wagtail bird and the Loggerhead Turtle. And here we are - from endangered species to alcoholic drinks! Obviously, the packaging is rockstar as well.

Seriously, I am impressed. Whomever came up with the naming has done a tremendous job and whomever translated it visually also deserves respect.