Saturday, June 18, 2022

Almaza - summarizes summer

Almaza, our national beer, and summer - a typical hand in glove situation. Sure, prices make beer a luxury item at this point but still Almaza is going in full force with its summerish mood. Its campaign centers around the idea that it is "summer summarized" the two visual interpretations above - one with the bottle under a wave and another as a support for a palm beach umbrella convey the idea clearly.

Almaza has been doing some decent and consistent work with Force Majeure (they migrated from Leo Burnett), but part of me yearns for its Arabic slang outing back when it was still with Intermarkets (though creatively, Assad Doueihy who was creative director at Intermarkets is the lead behind these!).