Saturday, November 13, 2021

Coca-Cola and its forgettable Christmas chimney.

Coca-Cola has a Christmas ad! Well, the idea is simple - a child who lives in one of those multi-floor buildings sees that Santa is going down through a chimney on TV. Considering he does not a have a chimney he decides to build one from... Carboards... Which gets the whole (multiracial) neighborhood abuzz (do note we are talking here about the spirit of Christmas as diluted through different beliefs or better, as a marketing tool rather than a religious connotation). Now there is, of course a lonely Asian woman (the kid seems African American mind-you) in the building. Ok, you get the drift. Frankly the whole thing is very... Meh. To be honest despite all the concept and the creative production effort, there whole thing is forgettable. Watch here.