Sandwich W Noss (despite being petty in the past!) has a nice double ad on the highway. Actually it starts with the one on the bridge. "Taaaake! Your right"..... And what is there right after the bridge? Blimey! A Sandwich W Noss branch. "What are you waiting for - slow down". Well, it does work - first as a notifying sign and then an outright invite. Actually whereas the image above is a composite, they both can fit in one image from far enough. See below.
