Thursday, December 10, 2020

Arak Farid: Brilliant packaging and excellent selling line

Arak Farid is truly - as Farid means in Arabic - unique. Already, it defines itself as 54% alcohol, 46% stories - beat that for a brilliant selling line. In case you are wondering whose image figures on the label, it is that of president Fouad Chehab. Sure, they do everything by hand there, and though I never tasted the Arak, the packaging alone is worth contemplating and appreciating. And they even have a special edition infused with wild thyme (in a collaboration with The Good Thymes). Whomever did that branding did an excellent work. Apparently the product hails from Ain Jouaya, Ghbale in Mount-Lebanon.