Vaccination campaigns in Lebanon have a gold standard to compare to. A very old 80s jingle, which for years was all the rage - yes, the لقحو اطفالكم لا ينفع الندم (see here and here) immortal line. So this new campaign which is based on a Lebanese idiom does the job well, but in my mind, falls short of the most known line. The idea is simple "btefro2 3ala nakze" means "depends on something tiny" but literally means "depends on a puncture", so the line becomes "our children's I munity depends on a puncture" - smart and effective.