Wednesday, October 21, 2020

Gandour Foods excels in tags

Gandour Foods aces when it comes to hashtags. Now am not a believer in the power of tags, still, at least this one is interesting copy wise. It all started with Gandour foods deciding to team up with coach Adam Khoury to entice its clients to take better care of their health. Health in Arabic means "so7a". And well, when one eats, instead of saying bon appetit, we say "so7tein" (two healths - Arabic, like Slovenian and a small part of the Serbian language has singular, dual, and plural). Which gave rise to the Gandour tag #الصحة_صارت_صحتين - health becomes two healthy. Again, not sure how effective but at least well done. See video here.