Bio Oil strikes gold with a sincere, low key breast cancer awareness advertising. Watch here. The idea of the ad is simple, a woman experiences rebirth after she is inflicted with a body scar due to breast cancer. Which is why Helene, the woman in the ad, is five years old (and so is her wound/scar). Speaking from first hand experience, Helene talks about how she is ready for life because "life is beautiful". I honestly think that the copy was not scripted because Helene says it with the conviction of someone who truly believes in it without appearing fake or contrived.