Wednesday, July 22, 2020

USAID and protecting water in Lebanon.

At a time when any new ad is worth talking about due to their scarcity, this USAID ad about protecting water in Lebanon "no matter what" with the cedar (of the flag no less) in a fluid form is up to my knowledge the only new campaign in town. Campaign is also stretching it as it is just a few unipoles on the road. Long long ago (mid oughts) one needed 600 billboards for a campaign to be simply visible in Beirut. Now only a couple can do the trick.