How about that for a smart ad. Fifty Fifty an organization focused on women's right, and who is now talking about the taboo of domestic violence (apparently cases increased by 86% year on year between March 2019 and March 2020 - no idea if these are reported or estimated or actual cases though), by saying outright "let's hit women". Except they want women to be hit with legal rights, equality and a "full protective law for violence against women" (my eternal point of contention - should the law come first or should the mentality be changed?). Still, a provocative and interesting ad. It makes you look and think!