Tuesday, March 10, 2020

Teacher's Day in Lebanon this year advertising wise.

 Interesting, Teacher's Day came as a muted and low key affair in Lebanon. Few brands did the effort and those who did barely injected any creativity. Which made the El Estez (literally - "the teacher") stand out by offering teachers a free lunch (with a ceiling of 30,000 LBP but the gesture and the ad are both nice).
And Lipton came with a short but nicely copywrited animation (watch here) to celebrate the occasion.
Otherwise, not much to write home about. Interestingly, schools are closed as a precautionary measure against Coronavirus.