Wednesday, March 11, 2020

Epica Sri Lanka successful debut!

The very first Epica Awards Sri Lanka was deemed a “huge success” by its organizers last week. The two-day festival was hosted by the country’s 4As (Accredited Advertising Agencies Association) in partnership with the Paris-based competition.
The conference and awards ceremony on March 5-6 attracted more than 500 attendees on both days.
Leo Burnett won the Grand Prix with its “Petal Paint” campaign for JAT Holdings. The campaign was originally entered for the competition last year, but its eligibility period was extended when the event was postponed after the Easter 2019 attacks.
Leo Burnett was also named Agency of the Year after reaping the greatest number of points in the overall competition.
The awards jury was moderated by Epica Awards editorial director Mark Tungate, who also hosted the ceremony. 4As president Sugibun Sathiamoorthy commented: “Sri Lanka has been hungrsy for a platform to showcase our creativity and be judged by international standards. Creativity cannot thrive without critique, so Epica Sri Lanka is the ideal opportunity for us to learn and up our game. Epica Awards Sri Lanka’s promise of ‘unbiased creativity’ cannot come at a better time.”
As an Epica juror who went harakiri and judged all the ads online, I can tell you these guys are remarkable at art direction and excel when they do ads coming from and representing their culture and heritage.