Now here's a completely cheesy ad, that actually works. Don't ask me how though! You know those instagram photos where you double tap for the heart to appear? You see them everywhere, from photos of a girl with Down's syndrom, to small kittens to what not. Well, in this case and in anticipation for Valentine's day, Lipton Ice Tea did the same trick. How it works is beyond me, but it does. Kitsch springs eternal I suppose.