Tuesday, November 19, 2019

Regarding those "buy Lebanese" campaigns....

Remember that corny campaign about encouraging Lebanese industry? If you do not so much the better. Naturally, with brands still not knowing if they should put ads or not (read here), they are at least now speaking to the Lebanese saying "buy Lebanese, save our production industries, and don't let us close and let go of our employees". I am sure there are many examples, those above are by Cosmaline and Kritita nuts as they appeared on Instagram. Cosmaline went and did a full ad which is copywrited so that it implies what is happening in Lebanon right now (see here) which sadly makes it lowest-common-denominator in terms of stirring emotions (and I think kind of forgettable in the future).