Now that's refreshing! Ksara nails its "buy Lebanese" ad - I am now sure I am in love with the copy (the visual alone is beautiful enough). Why? Because of the Kataeb throwback undertone (please check here I am not hallucinating!) but the ad is heartwarming indeed! Sadly, with everyone riding on this bandwagon, I am trying to unsee some atrocities (such as this one!) - yet Ksara did it well indeed.