If
Bill Schwab and David Lynch had a love child, this would be it. McDonald's pulls a powerful move to advertise their "Open Late" by using dreamy images of retro Americana, by focusing on old neon lights, and by not using their full logo while instead using their golden arches mostly as the letter M in "cineMa", "macuMba" (night club), "laser gaMe" (an arcade), and "boWling" (where the arches were flipped to make a "W"). And there's no burger in sight! Seriously this is a beautiful, moody, and lovely campaign.
