Saturday, September 28, 2019

Lada Granta, taking slang to the extreme.

I admit, I am a bit torn here: I like the layout (I mean it is as creative as one can get in an hard sell ad), my issue is I think Lada took slang language to the extreme in this Granta ad. "Lebanese have stopped haggling (about prices)" - it is rather known that the Lebanese try to haggle on everything, so the subheadline goes "2500 USD saved without haggling" which I think sort of makes it a bit "cheapo". Why not use the proverb "We are generous and you are worthy" - this would have been better placed in the ad, conveying the same message without that too-slang-to-be-appropriate lingo.