Thursday, July 11, 2019

ISF - no shooting: using humor works. بتقبل_تقتل#

Civic campaigns share a similar trait in Lebanon - they are all glum and on dark menacing backgrounds so much they become indistinguishable, boring, and to be honest - not noticeable. This new campaign from the ISF against shooting (which is not uncommon in celebrations making them tragedies, and in tragedies making them tragedies due to stray bullets), marks an interesting departure. The background is colorful, the message is funny - "even if he invented gun powder, do not shoot for him" (with the image of a proud graduate). The tag used بتقبل_تقتل# (do you accept to kill) is just a usual add-on. I do like the ad a lot, as I said it marks an interesting departure from the prior attempts which all governmental organizations and NGOs were using. Maybe it is time someone used humor!