If you exclude Xisir and its logo, and B-Qa from Chateau Marsyas, wine ads are interchangeable: Burgundy and earth-tone colors for winter reads, summer horizon (beach-ambiance) for the white and the rose so much they are actually interchangeable. Same mood, same colors, same tones and concepts or lack of - the new Chateau Musar Korai might be tasty but judging from the ad the only thing that might distinguish it on the supermarket shelf is the shape of the bottle. The ad? Quite forgetable alas.
