Tuesday, April 16, 2019

Lotus spread - smart brand extension

If like me, you like a Lotus with your coffee then this is for you. As a brand extension this is quite smart. the ad is a breakfast table, with a bread, a donut, and a pancake all wanting the spread. The art direction is incredibly autentic, the product apetising, and - bah! Now not only do I want a Lotus I also want the spread.