Remember when no one would call lent by the word? When Classic Burger Joint was the only one doing so? When "fish meal" was the code word for fasting? Well, no more - this year everyone is calling "a spade a spade" or "a lent a lent" and the change is refreshing. Indeed, no one was turned away from a Ramadan offer for being non-Muslim so lent offers can be enjoyed by all people with no shame.