"Behind our happiness a secret - to help" - Caritas does its campaign on an altruistic note. OK, I will dismiss the fact that behind every altruistic act is a selfish motive and focus that the campaign works well for its target audience. Now truth be told I still think that Caritas cannot top their 2015 exceptiona campaign where they used the vernacular Arabic "chou ana Caritas?" which people use to say they are not a mobile ATM... And here it is below:
