Well, Al Kanater is too famous for its products, let's be honest. "Life is sweet - make it sweeter by adding halawa, tehina, raha and sesame" (note: Halawa and raha (the Turkish loukoum) are incredibly sweet as poducts). It is understandable that Al Kanater (which stuck to its own logo - and I like that) would want to sell its flagship products as it is a niche industry with too few players within the same field. And honestly, since the ad goes to a target audience comprising of all socio-economic classes it is creative enough as it is.
