Tuesday, September 18, 2018

RLL (Radio Liban Libre) an ad with pros and cons

Hmmm, here's an ad for Radio Liban Libre with pros and cons.
Same typography and colors used for the Lebanese Forces during the elections leaving little doubt as its political orientation (same trick used for the martyrs' mass I covered before).
What kind of headline is that? "Always by my side". Hmmm - if it's about it's frequencies, it's ho-hum, if it's about something else - such as emotional comfort (that's what candies are for!). So not sure this is a substantial promise.
On the whole though, the ad speaks loud and clear to is own targeted audience.