Using one's brand in the headline or selling line is - as I mentionned previously - an exceptionally hard thing to do! But Nadec has managed just that with their "el nashat 3am bi nadIc" (instead of "nadec" with the line meaning "vigor is calling you"). This joins the very limited and exclusive club of brands using their own name creatively. I do hope Nadec would consider keeping this a selling line as opposed to a limited release for that milk bottle.