Kiri - known for its cheese cubes - tries to diversity its products with a "snack" that's 85% milk and priced at 1,000 LBP (0.66 USD at the current rate). Obviously it is a trial to diversify from its main product it is known for much like its competitors (think Picon, or Puk) have done. Well I have no numbers at hand for either of the brands but somehow remain convinced that their "bread and butter" (a pun?) will always be the poduct they are known for at base.