Let me be more honest - I am not the target audience for this ad so maybe I am not supposed to understand, and that is not a bad thing at all. As a consumer all I see is the usual Pepsi cool activities associated with youth - this time it is music - and a # that goes "ghanniya bethoun" which is a twist on the expression "hawwena bethoun" (take it easy and it will become easy which became sing it and it will become easy). Regardless of the product sold, the ad is fresh, the hashtag is funky and the audience (which is not me) is hit! (sorry for the pun!)