Apparently there are several resorts and spas for women only - the list is here - and Lüa is joining the club in an ad which is spread on the littoral coast. But before this whole thing went upscale, it started with the small Ajram Beach (for ladies and their kids only). Of course, women only beaches and resorts could be a barometer on the society's morality and perhaps even religious infiltration. I am not familiar if there are any men at all among the staff of such places (I am assuming lifeguards are women so are the managers etc). Still, an interesting ad for the summer of 2018.