Georges Al-Chayeb a brand of healthy bread with full grain and no sugar, has gone the fun way to advetise itself. Like it or loath it - the ad that is - one is compelled to watch it till the very end as Khaldoun, Berna, and Zahi discover what they have in common (kh-b-z or bread in Arabic!). Oh and Khaldoun has ballet aspirations by the way (don't mess with my tutu!).... All in good fun and jest. Watch the ad here!