Byblos Bank is launching its business solutions which capitalizing on the concept of fear....
#fearisbeautiful so says the movie (linked to the #). The copy is certainly provocative, and the cast believable in terms of understanding their perplexity in front of the new and the unknown and the experiences they have not done previously. "Because you're only afraid when you love something" - which is actually true, afraid because you are excited about a new job, a new love, a new "something" which you have not done before. I would have loved for the cast to be more "average joe"... But then this is advertising we are talking about....
