Wednesday, May 16, 2018

Nutella - not different, unique

Nutella is releasing half a million unique jars under the headline "I am not different, I am unique" to let people pick and chose the jar that represents them best. Whereas the initiative is indeed laudable, I would have loved if Nutella has specifically targeted people who are indeed trying to fit in society when they are not complying to its norms - autistic people, people with Down's syndrome, people with specific sexual inclinations and the list goes on. Maybe the campaign would have been too much for the audiences in the Arab region but simply putting half a million jars without thinking of people who really are "unique" as opposed to "different" is a little odd. Still, view the video here.