The ad for the lost rights of the LGBTQ+ community, plays it very literal - several characters are looking for something and not finding it (to be clear, the characters are quite flashy, a little bit homo stereotypical and borderline caricature even if they do exist as such) only to find it that they are looking for their rights, the ad goes "now is the time to bring them back" - interestingly, I am not aware that the community had rights to begin with, so how can they bring back what never was to start with. I am a little bit confused - please watch the full ad here.