Wednesday, March 21, 2018

Roger Azar vs Ariel - a candidate, a detergent and the elections

I guess it was a mistake waiting to happen - and it did on the biggest advertising billboard in Jounieh. Roger Azar, is a candidate who promises "with deeds, not just talk" which is the exact slogan Ariel used as a veiled jab on Persil. This sadly is a communication mistake of epic proportions.