Saturday, September 16, 2017

Ariel comparative non-comparative ad

Well Lebanon has a law where a brand cannot name a competing brand (there were a couple of exceptions - such as an ad for Nokia which cites Blackberry by name and a Dunkin' Donuts citing Starbucks as well). So for Ariel to say that they are the best "for real not just in words" is a jab on Persil - their main competitor in the market who als claims to be the best for removing stains.
If you wish to see the Nokia and the Dunkin' Donuts ads here they are:

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