Sunday, March 4, 2018

Persil, plays on the weather card too.

Brands seem to be enjoying the weather. Almaza was and now Persil. What appears to be "we covered everyone in cleanliness" could also mean "we swept the floor with competitors with regards to cleaning" - oh and the snow is of course the original white pellets of the Persil (even if the ad seems to be about the liquid version of it. What the Persil campaign got absolutely right was the selling line: "el ghasil ya3ni Persil" (washing means Persil - it rhymes and it confiscates the meaning of the category!).